Consultancy
We serve as your one-stop shop for programmatic advice and implementation. When you team with us, you gain a partner who works with you by:
- Defining how programmatic applies to your business
- Exploring the best programmatic technology and strategies to manage your specific advertising goals
- Implement custom programmatic technology solutions
- Identify improvements to existing programmatic strategies
- Provide guidance to management to help tailor their approach
Campaign Activation and Management
Once we understand your goals, we can develop a strategy to push your business forward. We will craft the strategies and utilize the technology necessary to achieve your goals and objectives.
Designing and launching these campaigns is only half the battle. They must be monitored on a regular basis to ensure maximum results. We understand many of our clients do not have the resources or workforce to dedicate to this. Therefore, we offer the option of letting us manage these campaigns for you. We will monitor and report on each campaign on a daily basis.
Our clients are not just limited to brands looking to drive their message to their targeted audience. We work with publishers who are ready to monetize their website or mobile app.
Whether you’re a publisher who is looking to monetize for the first time or has tried in the past with limited results, we offer the services to increase your ad revenue. We also provide the knowledge and tools to understand better your audience and how to reach them at the right time with the right message.
Letting us manage these campaigns for you. After we deploy your campaigns, we take a 4-step approach to ensure your message is reaching your audience and we are capturing your desired results.
4-Step Approach:
- Delivery
- Monitor and report how often your ad is being delivered and on what websites
- Verification
- Use third-party independent verification vendors to ensure your traffic is human
- Measurement
- Measure every aspect of your campaign to understand what is working and what needs to be improved upon
- Attribution
- Report on which tactics are yielding the highest results
Team Education
We may hold a wealth of knowledge, but that does mean we want to keep it to ourselves. We believe that it is vital that all brands be educated on programmatic because it is the future of advertising.
This is why our clients and Programmatic Connect+ subscribers can enjoy our education library of content that was created to help educate you on all facets of programmatic. Our team is constantly cranking out valuable content, so check back often to stay up to date on how to deliver the best campaigns possible!
Education Content Offerings:
- Manuals
- How-to guides on setting up and executing basic brand awareness campaigns
- Walk through tutorials to navigate various campaign dashboards
- Workshops
- Monthly workshops designed to answer your questions and walk you through any issues that may be arising when trying to run your campaigns
- Online Webinars
- Monthly online webinars that can be attended live or accessed on-demand
- Webinar topics will include industry trends, latest news, tutorials and past client FAQs
Talent Recruiting
At some point, your programmatic needs will grow to the point where you will need your own in-house team. We are here to help with that recruitment process.
We understand that creating a team like this can be a daunting task for someone who is not an industry expert. Luckily for you, we have knowledge and resources to understand what types of positions, people, and skills you will need. We will help you outline a team structure and create the corresponding job descriptions.
Lastly, we will conduct the first round of vetting and interviewing of all candidates for these positions. We will ensure they have the technical skills necessary to perform the job you are hiring them for. All that will be left is to conduct your final interviews to ensure they are a good fit for your company and culture!